The Pizza Paradox

Why do we pay for everything except what matters most? 

Picture this: An event planner secures a stunning venue, invests in top-tier AV equipment, orders gourmet catering (yes, often pizza), and stocks the bar. The budget flows freely for every detail that creates ambiance and comfort.

Then comes time to compensate the speaker - the very person attendees registered to hear - and  suddenly, the budget evaporates. It’s the Pizza Paradox.

We'll pay $30 per person for lunch but ask speakers to work for "exposure." We'll spend thousands on lighting and sound but expect thought leaders to donate their expertise. We prioritize feeding bodies over feeding minds. Here's what we're missing: Speakers don't just fill time slots—they transform ordinary gatherings into extraordinary experiences. They turn passive attendees into engaged advocates. The insights, inspiration, and ideas they share create ripple effects that extend far beyond the final networking session.

"It's time to flip the script. If you're planning an event, budget for speakers first - not last. If you're a speaker, know your worth and communicate it clearly. If you're an attendee, ask event organizers about their speaker compensation practices. The next time someone pitches you an event opportunity 'for exposure,' respond with: 'I appreciate the invitation, but my mortgage company doesn't accept exposure as payment. Here's my speaking fee.' Because until we collectively refuse to devalue expertise, the Pizza Paradox will continue."

While that pizza will be forgotten by tomorrow, powerful content shapes careers, sparks innovations, and drives meaningful change for years to come.